Zeke. Your Zero Knowledge Token.

Profila is a Web3 Personal Data Relationship platform. Built for people (you), delivered to brands. Powered by Zeke, the Zero-Knowledge Token.

ZEKE from Front Right

The Profila ISPO has started!

The Profila Public Sale Starts in July 2024!

Welcome to a Zero Knowledge Future

Unlock Your Data Superpowers with Profila

Profila is a Web3 personal data relationship and permission marketing platform. Built for people (you), delivered to brands. Powered by Zeke, the Zero-Knowledge Token.

Surveillance has broken digital relationships.

Our Zero Knowledge Ambitions


Zero-knowledge refers to a security and privacy principle where one party can prove to another that they know a particular piece of information or password, without revealing the information itself. This means that the party receiving the proof does not gain any knowledge of the information itself and the proof can only be generated by someone who already has access to that information.

Zero-Party Data

As a customer, zero-party data is valuable because it allows you to take control of the data you share with brands. By intentionally and proactively sharing your preferences, behaviors, and intentions with a brand, you can help shape your experience and receive more personalized marketing efforts.

Zero Surveillance

Zero surveillance refers to a state where an individual, group, or society is free from any type of surveillance, monitoring, or tracking. This can be physical or digital surveillance, and can be carried out by governments, corporations, or other entities. The concept of zero surveillance is often associated with the idea of privacy and freedom, as individuals who are not being surveilled have greater autonomy and control over their lives.

Why brands need a new Web3 platform.

Meet Zeke

Experience Unprecedented Digital Agency and Privacy with Zeke, Your Zero Knowledge Guardian!

Zeke not only helps you create the best possible profile through gamification and incentives but also plays a major role in keeping your data safe. With our zero surveillance and zero knowledge ambitions, you can trust Zeke to protect your privacy and your data.

ZEKE from Front Left

Zeke Utility and Our Web3 Technology Focus

The Zero Knowledge Token

The Zero Knowledge Token, or Zeke, is a powerful utility token that enables individuals to take control of their personal data and wield it as a superpower in the digital world. With Zeke, you can create, maintain, and manage your own zero-party data, giving you complete ownership and control over your personal information. This puts you in the pilot's seat when it comes to sharing your data with brands and companies, allowing you to choose when, how, and with whom you share your information. By using Zeke, you can be confident that your personal data is secure, private, and under your complete control.

Zeke Utility - Gamification & Rewards

People can create a digital profile and interact with brands earn experience points (XP) to level up their Profila and earn rewards. People can interact with their favourite brands to achieve a brand ‘rank’ for exclusive rewards. People can explore our psychographic quizzes and earn badges. People can unlock exclusive NFTs of Zeke through staking their tokens on the platform every month.

Zero Knowledge Advertising

Zero knowledge advertising refers to an advertising approach that emphasises privacy and data ownership for the consumer. This means that advertisers are able to provide targeted ads to consumers without collecting or storing any personal information or behavioural data about the consumer.

Decentralised Identity

Atala PRISM is a self-sovereign identity (SSI) platform and service suite for verifiable data and decentralised identity. It creates a new approach to identity management, where users own their identity and have complete control over how their personal data is used and accessed. Data is shared with other individuals or organisations over secure, private, peer-to-peer communication channels.

Privacy & Governance

Cardano: A Blockchain Platform for Governance and Privacy. Cardano is a next-generation blockchain platform that leverages cutting-edge technology to enable governance and privacy at scale. Built using the Haskell programming language, Cardano's unique architecture enables efficient and secure transactions, while also allowing for flexible and transparent governance mechanisms.

Zero Knowledge Proofs

Zero Knowledge Proofs: The Future of Digital Privacy. Zero Knowledge Proofs (ZKPs) are a groundbreaking technology that allow us to prove the validity of information without revealing the information itself. By enabling secure and private communication and data sharing, ZKPs have the potential to revolutionise the way we think about digital privacy and security.

Web3 Usability

At Profila, we believe that the User Experience (UX) and User Interface (UI) are critical to the success of Web3. That's why we're laser-focused on developing intuitive and user-friendly interfaces for our Web3 platform. Our aim is to create an experience that empowers people with digital agency and control, without compromising on privacy or security. We know that the complexity of Web3 can be daunting, which is why we're working tirelessly to make it accessible to everyone.


NFTs, or Non-Fungible Tokens, are a groundbreaking technology that are transforming the way we think about ownership and value in the digital world. By leveraging the power of the blockchain, NFTs enable us to verify and trace ownership of unique digital assets, from artwork and music to in-game items and more.

Zeke Tokenomics

Tokenomics 1
Tokenomics 2

Zeke FAQ

What is the total supply of ZEKE tokens?

Zk. 500,000,000

When is the Token Generation Event and when are the sale periods?

The Profila ZEKE token creation took place on the 21st of November 2021. However ZEKE was been re-minted on 6 March 2022 to include 6 decimals. The original ZEKE will be destroyed before the Public Sale of ZEKE. The Public Sale of ZEKE is considered the token generation event for the purposes of cliff and vesting.

How long will it take for the total supply to be distributed?

There are different vesting periods Please see the tokenomics on the website above.

What is the User Incentive Pool (or Ecosystems Rewards) and who will receive the tokens from that allocation?

Of the 500.000.000 ZEKE created, 30% of the total ZEKE supply or 150.000.000 ZEKE will be allocated to an incentive pool called the “User Incentive Pool” (or Ecosystem Rewards), which we will administer to incentivise use of the Platform.

Will I be able to trade my ZEKE tokens and if so where?

As a Cardano native token, trading will be available on any of the Decentralised Exchanges. Secondary trading of ZEKE might be facilitated by third party exchanges (centralised), or decentralised exchanges might allow for the swapping of ZEKE to ADA. We will provide you with more information on this topic at the appropriate time.

What is the legal entity that is issuing the Zero Knowledge Token (ZEKE)?

PROFILA GMBH, a private limited liability company organised and existing under the laws of Switzerland, with registered office at Seeburgstrasse 45, 6006 Lucerne, Switzerland, founded on 17 August 2015 and registered with commercial register of the Canton of Lucerne under number CHE 498.045.399.

When can I buy ZEKE tokens?

The ZEKE Sale started on 29 November 2021 (start pre-seed round) and consists of 4 separate rounds, namely a pre-seed, seed, private and public round. The pre-seed round closed on 15 June 2022. The seed and private round are currently taking place and will end in June 2024. The end of the public round is foreseen in Summer 2024 (the “Sale Period”).

Can I participate in the Seed or Private Sale?

Yes, you can share your contact details and intent to participate in the seed or private round, as well as the investment amount, to the address zeke@profila.com. We will get back to you in case you are eligible to participate (considering factors such as geographical restrictions and minimum investment amount).

How many ZEKE tokens are allocated to the Public Token Sale?

22% of the total supply or 110 million ZEKE will be made available during the private and public rounds.

What currency is used for payment?

Profila will accept the purchase of ZEKE in exchange for the Cardano token ADA.

What is the ZEKE token price?

The token price is set as follows, but can be subject to change: Pre-Seed Round: $0,022 - Seed Round: $0,030 - ISPO: $0,075 - LBE (Public event) - $TBD.

What if there are still ZEKE token remaining after Public Token Sale?

They will be made available to the community as part of the User Incentive Pool.

Is there a referral program for the Token Sale?

We are currently reviewing our referral program and will update it in our website once finalised.

When is the token sale starting?

It has already started. The ZEKE Sale started on 29 November 2021 (start pre-seed round) and consists of 4 separate rounds, namely a pre-seed, seed, private and public round. The pre-seed round closed on 15 June 2022. The seed and private round are currently taking place and will end in June 2024. The end of the public round is foreseen in Summer 2024 (the “Sale Period”). However, these dates are subject to change based on many elements such as market conditions, development progress, private round progress etc.

What is KYC and why do I have to complete it?

KYC (or Know Your Customer) requires that identity information about anyone participating in the token sale be collected. The information is collected by our KYC service provider Altcoinomy SA (https://www.altcoinomy.com/).

What is the start and end date for KYC registration?

The KYC registration process for seed and private round investors is open during the entire round. Participants in the public sale will be able to onboard early. We will update here the instructions on how to do so at least 2 weeks before the start of the public sale.

What should I do if I have any issues with KYC registration?

You can contact us at zeke@profila.com.

Can people from the United States of America participate in the token sale?

Unfortunately, due to the regulatory uncertainty that currently exists in the USA regarding cryptocurrencies and tokens, the public sale will not be open to people from the United States of America.

What countries can people participate from?

A detailed list of excluded and restricted countries can be found in article 4.3 of our token sale terms and conditions. You can consult them during the KYC onboarding process or ask us for a copy at zeke@profila.com.

Additional questions?

If you have any questions about our token sale that are not treated in this FAQ, you can always read our short of full white-paper (available in the download section). If you still cannot find the answer, feel free to send your question to zeke@profila.com or talk to our community managers in our Telegram group. @zeroknowledgetoken

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