Profila Research Labs

We are dedicated to driving innovation and creativity in the fields of privacy-preserving technologies and the usability of Web3.

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Our research projects

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PRIMARY RESEARCH: NLP for Privacy and Customer’s Education (Completed)

A Question Answering Tool for Website Privacy Policy Comprehension (Final paper)

AI NLP Research
HCI certificate

Best Paper Award - HSLU Privacy Research

HCI International

Certificate
UC3M

PRIMARY RESEARCH: Zero Knowledge Advertising Protocol (ZKA) - (in Peer Review)

A new era of privacy-preserving AdTech solutions. A viable 3rd party cookie replacement.

ZKA Research
Hochschule Luzern

PRIMARY RESEARCH: NLP for Privacy and Customer’s Education (Completed)

Natural Language Processing for Information Resources Suggestions and Expert Finder Systems (Innosuisse Grant Funded)

AI NLP Research
HSLU

Master Thesis - Privacy vs. Benefit. (Completed - Alejandro Gómez Ibarra)

An Analysis on What Items of Personal Data Millennials living in the German-speaking part of Switzerland would be Willing to Share for a Desired Benefit.

Research
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Profila Alpha Trials - 2020 (Completed)

Findings from Consumer Research pre and post Profila App alpha trials.

Research
ZIS

Profila Marketing Campaign (Completed)

Understand social media usage of target audience. Preferred methods of staying in touch. Most used apps & favourite features. App discovery and deletion. Interaction with brands online. Relationship with personal data shared online

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Hochschule_Luzern

Zero Party Data Collection and Usage (Completed)

How Zero-Party Data Could Change Swiss Business-to-Consumer (B2C) Companies’ Marketing Practices and Strategies.

Research
Hochschule_Luzern

Zero-Party Data in the Tourism Industry (Completed)

Major Online Business and Marketing - Applied Research Project

Research
University_of_St._Gallen

Profila - Development of a Go-to-Market Strategy for a Swiss Startup (Completed)

University for Economics, Law, Social Sciences and International Relations (HSG).

Research

Our past research projects

HSLU

Hochschule Luzern

Smart Knowledge Base, Granular knowledge, privacy policies, privacylegislation, personal data usage.

Research Overview

Creation of a smart & expert sourced knowledge base on Swiss privacy policies and privacy legislation, which helps people understand how their personal data is being used by companies they interact with, and facilitates access to privacy experts, so people can regain control of their digital lives.

UC3m

University Carlos 3 de Madrid

Zero Knowledge Insights & Advertising

Research Overview

Zero Knowledge Advertising: a new era of privacy-preserving AdTech solutions