Profila Research Labs
We are dedicated to driving innovation and creativity in the fields of privacy-preserving technologies and the usability of Web3.
Our research projects
PRIMARY RESEARCH: Zero Knowledge Advertising Protocol (ZKA) - (in Peer Review)
A new era of privacy-preserving AdTech solutions. A viable 3rd party cookie replacement.
PRIMARY RESEARCH: NLP for Privacy and Customer’s Education (Ongoing)
Natural Language Processing for Information Resources Suggestions and Expert Finder Systems (Innosuisse Grant Funded)
Master Thesis - Privacy vs. Benefit. (Completed - Alejandro Gómez Ibarra)
An Analysis on What Items of Personal Data Millennials living in the German-speaking part of Switzerland would be Willing to Share for a Desired Benefit.
Profila Alpha Trials - 2020 (Completed)
Findings from Consumer Research pre and post Profila App alpha trials.
Profila Marketing Campaign (Completed)
Understand social media usage of target audience. Preferred methods of staying in touch. Most used apps & favourite features. App discovery and deletion. Interaction with brands online. Relationship with personal data shared online
Zero Party Data Collection and Usage (Completed)
How Zero-Party Data Could Change Swiss Business-to-Consumer (B2C) Companies’ Marketing Practices and Strategies.
Zero-Party Data in the Tourism Industry (Completed)
Major Online Business and Marketing - Applied Research Project
Profila - Development of a Go-to-Market Strategy for a Swiss Startup (Completed)
University for Economics, Law, Social Sciences and International Relations (HSG).
Our past research projects
Smart Knowledge Base, Granular knowledge, privacy policies, privacylegislation, personal data usage.
Creation of a smart & expert sourced knowledge base on Swiss privacy policies and privacy legislation, which helps people understand how their personal data is being used by companies they interact with, and facilitates access to privacy experts, so people can regain control of their digital lives.
University Carlos 3 de Madrid
Zero Knowledge Insights & Advertising
Zero Knowledge Advertising: a new era of privacy-preserving AdTech solutions