Profila
Global Intent Stream — Anonymised & Private — LIVE SOON
The Reverse CRM

Access what consumers actually want to buy, before they start searching.

Declared purchase intent, classified by AICE, delivered through your existing buying channels.

Deterministic, not probabilistic. Forward-looking, not backward-looking. Compliant by design.
Download on the App StoreComing Soon Get it on Google PlayComing Soon
1
ConsumerDeclares what they want to buy — in their own words, on their terms.
2
AICEClassifies intent with cultural and generational intelligence. Makes it actionable for you.
3
Your BrandDelivers a personalised offer in a private, high-trust channel.
3–5×
ROAS lift over retargeting
8–12%
Target CTR on matched declared intent
$0
No click = no cost. Zero waste.
Traditional CRM = brand-owned data about consumers. Profila = consumer-owned data about the brands they want to hear from.
The Problem

Enterprise growth is hindered by weak, inferred signals.

Most enterprise growth systems run on inferred behavior, modeled intent, and decaying cookies — resulting in weak signal quality and wasted spend. AI amplifies these failures, increasing costs and compliance risk while reducing reliability.

Rising CAC

Customer acquisition costs are rising as inferred targeting loses effectiveness and competition intensifies.

Wasted Retention

Retention budgets are inefficient — spend is misdirected at customers who have already bought or aren't in-market.

Flat Conversion

Conversion rates remain flat as programmatic returns diminish at increasing cost.

The most valuable signal in 2026 won't come from tracking, inference, or AI models — it will come from consumers telling you directly what they want to buy.
How It Works

Four steps. Zero waste.

Profila gives enterprises access to high-confidence customer intent without surveillance, guesswork, or compliance risk.

1

Customer Declares Intent

Customers declare what they plan to buy, when, and on what terms — in their own words. They own, maintain, consent to, and control that data.

2

AICE Classifies Intent

Profila's multi-agent AI classification engine (AICE) turns raw declarations into structured, actionable intent signals — with cultural, generational, and vertical intelligence.

3

Private, Trusted Delivery

Targeted offers are delivered in private, low-noise channels where trust is high and irrelevance is low.

4

Pay Only for Engagement

You only pay for real engagement — zero waste, zero guesswork. Real engagement drives fresh, accurate intent signals.

Life Examples

Real intents.
Real matches. Real life.

See how people just like you are declaring what they want and getting matched with brands that care — without a single cookie or tracker involved.

Technology — AICE

Consumers tell us what they want. AICE makes it actionable for you.

AICE is Profila's multi-agent AI classification engine. It turns raw consumer declarations — in any language — into structured, actionable intent signals your buying channels already understand.

Layer 1 — Router Agent

Language detection, vertical routing, initial intent parsing across 30+ languages

Layer 2 — Specialist Agents

Deep classification with cultural context, generational intelligence, and vertical expertise

Layer 3 — QA Agent

Validation, normalisation, IAB taxonomy enrichment, and confidence scoring

What brands get from AICE

Deterministic, Not Probabilistic

Every signal comes from a real human declaration — not a model prediction or cookie inference.

Forward-Looking, Not Backward-Looking

AICE classifies what consumers will buy next — not what they already bought.

GDPR & EU AI Act Native

Compliant by design. Explicit consent, revocable at any time.

Cultural & Generational Intelligence

Classification that understands regional nuance, generational preferences, and vertical-specific context — not just keyword matching.

"Brands don't see taxonomy mappers. They see AICE — a classification engine that turns what consumers say into signals their media teams can act on immediately."

Technology

Privacy-preserving technology throughout.

Your customers' data is protected at every layer. Two architecture options — both built for trust, compliance, and performance.

Option A — Live Now

Swiss-Hosted Secure Web App

Instant access from any browser. No installation required. Enterprise-grade edge infrastructure with sub-50ms global latency.

Zero-install access from any device Swiss-hosted data sovereignty Edge-computed for global performance Serverless API architecture Enterprise authentication (email, Google, Apple) SOC 2 and GDPR compliant by design
Option B — Coming Soon

Peer-to-Peer Zero-Knowledge

The most private advertising technology ever built. All intent data stored locally on the consumer's device. Encrypted end-to-end. Zero-knowledge matching.

All data stays on the consumer's device End-to-end encrypted with military-grade standards Only anonymised intent signals leave the device Name, email, exact budget — never touch a server Immutable local storage with encrypted media Anonymous signal publishing for intent matching
For Brands

Four ways to access declared intent.

Choose the channel that fits your buying setup. Same deterministic intent signals — delivered how you already buy.

📡
Programmatic Enrichment

Profila's declared-intent signals flow into your existing DSP buys via RTB. You don't need to change anything.

For enterprise brands already buying programmatic
🎯
Direct Marketplace

Self-service portal: browse AICE-classified intent cohorts, set budgets, run campaigns. 10% cheaper than RTB rates.

For enterprise brands wanting direct access
📊
Intelligence Subscriptions

Ongoing cohort analytics: intent trends, cross-vertical personas, fidelity scoring, competitive displacement mapping.

For any brand wanting demand intelligence
🚀
SME Direct Campaigns

Profila as your ad platform. Target your specific AICE-classified cohort directly. No programmatic complexity.

For SME and local premium brands
The only source of deterministic purchase intent in programmatic.

Forward-looking, consumer-declared, AICE-classified, compliant by design.

Get Started

Engage Profila With an Enterprise Pilot

1

Complete your brand profile — setup is quick and supported.

2

We schedule a strategic briefing with your retention, marketing, and data teams.

3

Invite your customers with zero compliance risk — Profila never touches your CRM or customer records.

4

Pilot begins — you only pay for real customer engagement.

No credit card required — you'll hear from our team within 24 hours.