Profila
Relationship Data Infrastructure for Enterprise Growth

Profila replaces inferred tracking with governed, customer-declared intent

— giving enterprises measurable growth, auditable consent, and AI-ready data they can trust.

Higher signal quality. Lower compliance risk. Predictable retention and revenue.
1
ConsumerDeclares what they want to buy — in their own words, on their terms.
2
Profila AIMatches declared intent with your brand campaigns in real time.
3
Your BrandDelivers a personalised offer in a private, high-trust channel.
3–5×
ROAS lift over retargeting
8–12%
Target CTR on matched declared intent
$0
No click = no cost. Zero waste.
The personal data & consent layers for AI, apps, and the web.
The Problem

Enterprise growth is hindered by weak, inferred signals.

Most enterprise growth systems run on inferred behavior, modeled intent, and decaying cookies — resulting in weak signal quality and wasted spend. AI amplifies these failures, increasing costs and compliance risk while reducing reliability.

Rising CAC

Customer acquisition costs are rising as inferred targeting loses effectiveness and competition intensifies.

Wasted Retention

Retention budgets are inefficient — spend is misdirected at customers who have already bought or aren't in-market.

Flat Conversion

Conversion rates remain flat as programmatic returns diminish at increasing cost.

The most valuable signal available in 2026 and beyond will be human-declared intent — not guesses.
How It Works

Four steps. Zero waste.

Profila gives enterprises access to high-confidence customer intent without surveillance, guesswork, or compliance risk.

1

Customer Declares Intent

Customers declare what they plan to buy, when, and on what terms — in their own words. They own, maintain, consent to, and control that data.

2

AI Matches Declared Intent

Profila's AI matches declared intent signals to your campaign personas in real time — no inferred data, no proxies.

3

Private, Trusted Delivery

Targeted offers are delivered in private, low-noise channels where trust is high and irrelevance is low.

4

Pay Only for Engagement

You only pay for real engagement — zero waste, zero guesswork. Consumer engagement funds fresh, accurate intent signals.

Family SUV at the beach

I WANT AN SUV.

Declared intent in automotive.

Automotive Intent That Converts

High-value purchase cycles and massive loyalty databases make automotive a natural fit for declared intent. Profila connects your brand with customers who have declared actionable intent — not guesses — improving conversion and lowering waste.

Highest CPC vertical (~$6–8 avg) Longest consideration window (3–6 months) Massive loyalty databases = instant distribution Budget source: retargeting and lifecycle spend
Declared Intent
What I want:"A new family SUV for my two kids, wife and dog to enjoy beach holidays"
When:"Next quarter — need it before summer"
Budget:"$45,000 – $55,000"
Share with:"Auto brands only"
8–12%
Target CTR vs 1–2% retargeting
3–5×
ROAS lift over existing spend
Rolex watch

MY ROLEX.

Declared intent in luxury.

Luxury Intent That Converts

Ultra-high AOV and privacy-conscious buyers demand precision and discretion. Profila connects your brand with customers who have declared actionable intent — not guesses — improving conversion and lowering waste.

Highest AOV (€5K–€100K+ per transaction) Privacy is a brand value — buyers expect discretion Swiss-based Profila = Swiss luxury trust alignment Gen X + Millennials = dominant luxury cohort
Declared Intent
What I want:"A statement watch for my 50th — something I can pass to my son"
When:"Within 6 months"
Budget:"€15,000 – €25,000"
Share with:"Swiss watch brands only"
10–15%
Target CTR vs 0.5–1.5% programmatic
5–10×
ROAS lift over existing spend
Travel

TAKE ME TO BALI.

Declared intent in travel & lifestyle.

Travel & Lifestyle Intent That Converts

Long consideration windows and high-value bookings make travel ideal for declared intent. Profila connects your brand with customers who have declared actionable intent — not guesses — improving conversion and lowering waste.

Average 4.7% conversion rate — top performers hit 23% Travel CPC $1.34+ and rising fast 3–6 month consideration window = perfect for declared intent Loyalty programmes = ready-made distribution channel
Declared Intent
What I want:"Two weeks in Bali, boutique resort — a honeymoon to remember"
When:"August 2026"
Budget:"$8,000 – $12,000 per person"
Share with:"Luxury travel and airlines only"
12–18%
Target CTR vs 4.7% travel avg
2–3×
Lower cost per acquisition
Entertainment

FRONT ROW SEATS.

Declared intent in entertainment.

Entertainment Intent That Converts

High emotional urgency and loyal fan bases drive rapid conversion when intent is declared. Profila connects your brand with customers who have declared actionable intent — not guesses — improving conversion and lowering waste.

Pre-sale and priority access = natural fit for declared intent High emotional urgency drives rapid conversion Fan loyalty databases = instant Profila distribution Upsell VIP, merch, and hospitality to declared buyers
Declared Intent
What I want:"Coldplay tickets, standing section — it's our anniversary tradition"
When:"Next European tour dates"
Budget:"Up to €350 per ticket, 2 tickets"
Share with:"Ticketing platforms and venues only"
15–25%
Target CTR — high emotional intent
4–8×
ROAS vs broad social ads
Running and fitness

I WILL RUN. I WILL SURF.

Declared intent in health & wellness.

Health & Wellness Intent That Converts

Privacy-sensitive health data and high-LTV subscriptions require trust-first infrastructure. Profila connects your brand with customers who have declared actionable intent — not guesses — improving conversion and lowering waste.

$6.3T global wellness market — fastest growing vertical Privacy-sensitive health data requires trust-first infrastructure Subscription and equipment purchases = high LTV Declared goals drive 3× higher retention than inferred interest
Declared Intent
What I want:"A premium home gym setup — training for my first marathon at 40"
When:"This quarter — training starts April"
Budget:"$3,000 – $5,000"
Share with:"Fitness equipment and wellness brands only"
10–16%
Target CTR — committed buyers
3–6×
ROAS vs programmatic wellness ads
Infrastructure

The Governed Data Layer for Enterprise AI and Digital Channels

Profila governs the consent, personal data, and intent layers that power trusted enterprise engagement. Consumers explicitly declare intent, preferences, and boundaries — and Profila enforces permissions, auditability, and compliance.

AI Agents

Claude, GPT, Gemini — automate purchasing decisions

Apps & Web

Profila App + Brand SDK + Browser Extension — 25% of this layer is Profila RDI reach

AI Matching Layer — Profila RDI

Privacy-preserving federated AI matches intent to brands. Zero personal data leakage to open AI models.

Consent Layer — Profila RDI

Governs what data AI, apps, and the web can legally access

Personal Data Layer — Profila RDI

Declared intent, preferences, boundaries — consumer-owned

The Consumer — Profila RDI

Generates, maintains, consents, and declares their intent

Why Profila is infrastructure, not just a channel.

Consumer-Sovereign Data

Consumers own their profile. They choose what to share, with whom, and can revoke at any time.

Consent as a Service

Every data exchange is explicitly consented and revocable — compliant by design with GDPR and emerging global regulation.

AI-Ready Data Layer

Every AI agent making purchasing decisions needs governed, consented personal data — Profila provides both signal and permission.

Compensated Accuracy

Consumers earn up to 50% of ad revenue. Financial incentive keeps declared intent data fresh and honest.

Every AI agent making purchasing decisions on behalf of consumers will need governed, consented personal data. Profila provides both the data and the permission.

Technology

Privacy-preserving technology throughout.

Your customers' data is protected at every layer. Two architecture options — both built for trust, compliance, and performance.

Option A — Live Now

Swiss-Hosted Secure Web App

Instant access from any browser. No installation required. Enterprise-grade edge infrastructure with sub-50ms global latency.

Zero-install access from any device Swiss-hosted data sovereignty Edge-computed for global performance Serverless API architecture Enterprise authentication (email, Google, Apple) SOC 2 and GDPR compliant by design
Option B — Coming Soon

Peer-to-Peer Zero-Knowledge

The most private advertising technology ever built. All intent data stored locally on the consumer's device. Encrypted end-to-end. Zero-knowledge matching.

All data stays on the consumer's device End-to-end encrypted with military-grade standards Only anonymised intent signals leave the device Name, email, exact budget — never touch a server Immutable local storage with encrypted media Anonymous signal publishing for intent matching
Pricing

Performance pricing. Zero waste.

Pay only for engagement with declared intent. Every pricing model is designed to align your spend with real consumer action.

Free when you bring your customer
CPM
Per 1,000 impressions

To matched declared intents. By category. CPM is Free when you bring your own customer to the platform.

CPC
Per click

Per click on your ad card. Priced according to market and consumer availability. No click = $0.

CPCV
Per completed view

Per completed video view. Priced according to market and consumer availability. Full attention, not a scroll-past.

Coming Soon
Brand Verification
Starting from $29.99

Monthly subscription for trust badge + premium features + analytics.

Coming Soon
API
Tiered by Volume

Programmatic ad serving via REST and MCP. Scale on your terms.

Coming Soon
RTB
70/30 Split

External DSPs bid on declared intent inventory via OpenRTB 2.6.

Up to 50% to the consumer.

Your customers are compensated for their accuracy. Financial incentive keeps declared intent fresh, honest, and actionable. Better data for you. Fair value for them.

Customers define available Inventory using Metronome, which governs Price
Get Started

Engage Profila With an Enterprise Pilot

1

Complete your brand profile — setup is quick and supported.

2

We schedule a strategic briefing with your retention, marketing, and data teams.

3

Invite your customers with zero compliance risk — Profila never touches your CRM or customer records.

4

Pilot begins — you only pay for real customer engagement.

No credit card required — you'll hear from our team within 24 hours.